Subathon Guide for Latin American Streamers 2026
Everything you need to know to run your first subathon as a LATAM streamer: platforms, currencies, taxes, success stories from Spreen and Westcol, and the strategy that works in the Spanish-speaking market.
The Streaming Boom in Latin America
Latin America is today the fastest-growing streaming market in the world. Streamers like Spreen, Westcol, Ibai, Auronplay and Quackity have proven that Spanish-language content can compete with and surpass English-speaking content in engagement metrics. And subathons are the format that best leverages this community energy.
However, most subathon guides are written in English, with references to payment platforms, taxes and cultural contexts from the US market. This guide is built specifically for streamers from Argentina, Mexico, Colombia, Chile, Venezuela and the rest of LATAM.
📊 LATAM by the numbers (2025)
According to Streams Charts, Latin America represents 28% of total hours watched on Twitch, with 40% YoY growth. Kick.com is experiencing its biggest traction outside the US precisely in Spanish-speaking markets.
Success Stories: What to Learn from LATAM's Biggest Subathons
Spreen (Argentina)
One of the most significant subathons in LATAM in 2024-2025. Spreen combined gameplay, humor content and community goals to maintain engagement for days. Used "suffering" goals (chat-chosen haircuts, tattoos) that generated massive donation spikes.
Key lesson: Physical/visual goals generate viral clips that bring new viewers during the subathon.
Westcol (Colombia)
Westcol demonstrated that combining Kick + Twitch can multiply subathon revenue. His active presence on Kick, where the split is 95/5, allowed him to monetize much more efficiently than on a single platform.
Key lesson: Kick is especially attractive to LATAM audiences because of the perception that money goes directly to the streamer.
Mid-tier LATAM streamers
It's not just the big names who run successful subathons. Streamers with 200-500 viewers from Argentina, Mexico and Chile have reported $800-3,000 USD in 5-7 day subathons — a significant amount considering local purchasing power.
Key lesson: The LATAM community is very loyal. A well-planned subathon with a small community can outperform large streams without planning in retention.
Platforms: Which to Choose in LATAM
Twitch in LATAM
Twitch remains the dominant platform in LATAM with the largest established user base. Advantages for subathons:
- • Greater discovery: Twitch's algorithm can bring you organic viewers during a long subathon.
- • Established community: If you already have an audience there, it's the natural starting point.
- • Viral clips: Twitch clips are shared more easily across LATAM social networks.
Downside: 50/50 split. Of every $5 from a Tier 1 sub, you only receive $2.50 USD.
Kick in LATAM: The Opportunity
Kick is growing explosively in LATAM precisely because Hispanic audiences value the "money goes directly to the streamer" argument. The 95/5 split is very attractive:
Revenue per sub: Twitch vs Kick
Twitch
50/50 split
Kick
95/5 split
💡 Recommended strategy for LATAM
Multistream on Twitch + Kick simultaneously. Use TriBathon to consolidate events from both platforms into a single timer. Your Twitch audience doesn't need to migrate to Kick — you simply add a revenue source.
Getting Paid from LATAM: Country Guide
🇦🇷 Argentina
Argentina's currency situation makes earning in dollars especially valuable. Recommended options:
- • Payoneer: Receive in USD, access Payoneer card for expenses or convert at a more favorable rate.
- • Twitch: Pays via Payoneer or international bank transfer. Configure in Twitch Affiliate Settings.
- • Kick: International bank transfer in USD. Requires a bank account that accepts international transfers.
🇲🇽 Mexico
Mexico has a more internationally integrated banking system, making payment collection easier.
- • SWIFT transfer: Twitch transfers directly to Mexican banks (BBVA, Santander, Banorte).
- • SAT: Streaming income is declared as business activity. RFC needed for amounts above certain thresholds.
- • Payoneer: Popular alternative to receive in USD before converting to MXN.
🇨🇴 Colombia
- • Income tax: Streaming income is classified as independent work income. Filing threshold depends on annual earnings.
- • Nequi / Bancolombia: Accept international transfers. Many Colombian streamers use USD accounts.
- • DIAN: Report foreign currency income. Consult an accountant specialized in the digital economy.
⚠️ Consult a tax professional
Streaming taxation in LATAM is an evolving area. Tax authorities in each country are adapting their regulations to the digital economy. What applies in Mexico may differ in Argentina. Always consult a tax professional specialized in your country.
Content Strategy for LATAM Audiences
The streaming culture in LATAM has unique characteristics you should leverage in your subathon:
1. Goals That Resonate with Latin Culture
- Food challenges: Eating typical dishes chosen by chat (tacos, arepas, empanadas), eating extremely spicy food, etc. Generate viral clips.
- Soccer and sports: Goals tied to local league match results (Liga MX, BetPlay, Argentine Primera División). LATAM audiences are passionate about soccer.
- Language and culture: Goals involving local dialects, regional memes or country-specific cultural references create a strong sense of belonging.
- Family and community: Inviting family members to the stream (very popular in LATAM). Audiences react very positively to genuine family moments.
2. Optimal Scheduling in LATAM
Prime Time by Time Zone
Technical Setup for LATAM Streamers
LATAM streamers sometimes face specific technical challenges due to regional internet infrastructure:
Unstable internet connection
If your connection is unstable, use adaptive bitrate in OBS (CBR mode with 2-4s buffer). TriBathon's timer has automatic recovery — a 5-10 minute disconnection won't lose accumulated time.
Power outages (especially Argentina and Venezuela)
TriBathon saves the timer state to the cloud every 30 seconds. If there's a power outage and you have to restart, the timer recovers automatically when you reconnect. Also consider a UPS (uninterruptible power supply) for your router.
✅ TriBathon's automatic recovery
If your stream drops due to a technical issue, TriBathon automatically saves the timer state every 30 seconds. When you reconnect, the timer resumes from where it left off. Ideal for LATAM's technical realities.
Conclusion: LATAM Has Everything to Run Epic Subathons
The Hispanic streaming community is vibrant, loyal and generous. Technical and payment barriers are solvable with the right tools. And the market isn't saturated: while there are hundreds of subathon guides in English, there's still very little quality content in Spanish.
This means a well-executed subathon in LATAM can stand out quickly, go viral in clips and grow faster than you might expect.
Ready to launch your first LATAM subathon? Create your timer on TriBathon — built for streamers like you →